La doxasfera digitale e le issue serializzate = The digital doxasphere and serialized issues

Abstract

This article reinterprets the doxasphere by emphasizing how connected digital media reorganize political communication through seriality. Building on Bourdieu's notion of public opinion as a field of forces, the model is updated to account for transformations affecting decision-makers, pressure groups, media systems, and connected multitudes. Digital platforms intensify disintermediated communication and reinforce algorithmic visibility, enabling political actors and influencers to structure public discourse through serialized narrative formats (defined by repetitions and variations). Seriality becomes a strategic device: issues are not only circulated but serialized, unfolding as sequences of episodes that reiterate frames, emotions, and antagonisms. This process sustains attention over time, amplifies polarization, and converts conflicts into recurring media events shaped by platform logics. Hybridized media ecosystems reproduce these serial patterns, while prosumer practices continuously feed new iterations of the same controversies. The article argues that serialized issues now constitute the primary organizational form of political communication in the connected doxasphere, where actors compete to impose meaning within an environment governed by repetition, acceleration, and variations.