Volume 22 (2017) - Special Issue

Fulltext version

• Il Nome del Prodotto. Marchi, Termini e Professioni

  Assunta Caruso, Claudio Grimaldi

  1-189

  • pdf

• Frontespizio

  1-4

  • PDF

• Indice

  5-6

  • PDF

• Presentazione - Presentation

  Maria Teresa Zanola

  7-8

  • pdf

• Caratteristiche vincenti del nome del prodotto - Successful characteristics of brand names

  Beatrice Ferrari

  9-20

  • pdf

• Sportswear brand names adaptation from alphabetic languages in Modern Standard Mandarin and vice versa

  Victoria Bogushevskaya

  21-47

  • pdf

• Brand Names in Military English. The link between two worlds

  Carmen Fiano, Cristiano Furiassi, Kosztasz Panajotu

  49-63

  • pdf

• Cases of brand name genericization in nautical English

  Virginia Formisano, Agnese Daniela Grimaldi

  65-79

  • pdf

• L’Oréal e La Vache Qui Rit. Analisi semio-linguistica di due nomi commerciali francesi - L'Oréal and La Vache Qui Rit. A semiolinguistic analysis of two French trade names

  Micol Forte, Alessandra Della Penna

  81-96

  • pdf

• Marchionimi: nomi propri o nomi comuni? - Brand names: proper names or common nouns?

  Aldo Frigerio, Maria Paola Tenchini

  97-111

  • pdf

• I nomi dei vini italiani. Tra denominazioni di origine, marchi aziendali e marchi di prodotto - The names of Italian wines. Between designations of origin, trademarks and product brands

  Silvia Gilardoni

  113-136

  • pdf

• A hybrid method for the extraction and classification of product features from user-generated contents

  Alessandro Maisto, Serena Pelosi, Michele Stingo, Raffaele Guarasci

  137-168

  • pdf

• A joint linguistic-marketing analysis of brand and product names: the case of Unilever

  Francesco Nacchia, Vittoria Massaro

  169-186

  • pdf

• Postfazione - Afterword

  Assunta Caruso, Claudio Grimaldi

  187-189

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• Colophon

  • PDF