Neo-paremiologia pop nella letteratura generazionale degli anni Novanta

Abstract

In the last decade of the 20th Century, the rapid development of communication, electronics and information technology decisively impacted on parts of the generational Italian literature. In the first half of the decade, logos, brands, TV catchphrases, advertising jingles, TV theme songs and all TV narratives were assimilated by generational literature. In the second half of the decade, on the other hand, the extra-literary audiovisual narratives are no longer merely mentioned in the texts, but it is the text itself that mimics their times, spaces and contents, giving rise to a "televisualised" literature, as also recalled by Enrico Brizzi in 1999. In both cases, punctual references to slogans, television calambours, characterising idioms borrowed from the small screen can be easily found. They enter into the everyday «sound del parlato» while the generational literature mimics their narrative gestures.